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Augmented reality can lead to a new vision of the future?

There is an interesting article titled When ‘Mad Men’ Meets Augmented Reality over at a new blog called Fast Company. It looks like this is a new weekly column by Jamais Cascio whose personal blog I’ve read for some time.

The article talks about some potential unintended consequences of technology that’s starting to show up that allows us to change the way we see/interact with the world around us. It brings up a lot of valid points and points out how the new technology might seek to block out unwanted advertising. From the article

Filtering systems for blended-reality technologies may allow us to construct our own visions of reality.

Basically, if we can get around seeing some unwanted advertising, it’s a small step to get out of seeing anything we don’t want to. Who is to say that two people looking at the same scene are going to be seeing the same thing?

What I like about the article is that it gives me that exhilaration where I want to have the tech now, but also fills me with a kind of dread about what it would actually mean to have it. Definitely worth checking out.

Note: You can find a video demonstration of this technology here.

Potentially related posts:

March 24th, 2009 | Tags: | Category: Technology |
  • Ed
    Joe, isn't cyber space itself "augmented reality"?

    I have no doubt that technology will give us the ability to create a three dimensional world that we can see, smell, and interact with anywhere. However, I don't see a world like the one in The Matrix anytime soon, if ever. I do look forward to seeing where technology does lead us.

    We will be able to search the Internet, and it's future equivalent, instantly for whatever information, or entertainment, we want. However technology cost money. That means marketing, and advertising, to raise the necessary cash. We have product placement in movies and TV now. The most popular web sites, games, virtual worlds, etc. will be given money to advertise, in some form, the products that make this future technology possible.

    If you make it they will come, and somebody will make a buck off it. :)
  • Joe
    Hey Ed,

    I agree that cyberspace is augmented reality, but not in the same way that this would be.

    This is more of a shared space (the physical world) in which two people standing next to each other could be seeing two different things. Not only in their interpretation (which has always happened) but in what they are physically viewing through their eyes. That's where I see the really interesting things happening. What if my 3D viewer goes crazy and I see that some guy has a gun and I shoot him but it was just a problem with my viewer? I started a short story about that a while back, haha. Today, if Wikipedia gives you some bad information, you usually don't end up killing someone.

    So I think the big thing here is that it won't be a 3D world in which we sign up to participate in (like a video game) but it will be the real word where some people see things other people don't. That's what really gives me the anticipatory excitement/nervousness.

    And I think you're right about the advertising game. We will continue to try and get around it and they will continue to get around us getting around it. Thanks for your thoughts.
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